A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than 15 years advising, mentoring and consulting entrepreneurs and small business owners. Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation’s most recognized advocates for small business.

Rhonda’s weekly newspaper column, “Small Business Strategies,” is the nation’s most widely-read column about entrepreneurship, reaching more than 20 million readers through 130 newspapers, USATODAY.com, Inc.com, and Costco Connection magazine.

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Rhonda’s first book, The Successful Business Plan: Secrets & Strategies, was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for start-ups. Now in its fourth edition, it is used as the primary text for business plan classes by more than 100 business schools.

In her second book, Wear Clean Underwear: Business Wisdom from Mom, Rhonda illuminates how incorporating strong values into running a business can also benefit the bottom line. She examines the business practices of several outstanding companies, including Southwest Airlines, Kinko's, and Ben and Jerry's Ice Cream. Wear Clean Underwear was a selection of the Book-of-the-Month Club, the Money Club, and the Quality Paperback Book Club. It has been translated into Japanese, Dutch, and Korean.

Rhonda’s most book, The Successful Business Organizer, is a first-of-its kind, take-with-you-everywhere handbook for those starting new businesses. Modeled after a wedding planner, the Organizer is packed with checklists, worksheets, and forms, taking entrepreneurs step-by-step through everything they need to get their business up and running successfully.

Rhonda also publishes a monthly online newsletter (click here for a free subscription) and hosts RhondaOnline.com where entrepreneurs can find pages and pages of detailed information about starting and running a successful business.

An experienced entrepreneur herself, Rhonda has started three successful companies, including a small business consulting firm. Her experience gives her a strong real-life understanding of the challenges facing entrepreneurs. Currently, she is the founder and CEO of The Planning Shop, a company focussed on providing entrepreneurs with high quality information and tools for developing successful business plans.

Rhonda was educated at Harvard University and UCLA, where she was named Outstanding Senior. She lives in Palo Alto, California.

Contact Rhonda:
Rhonda Abrams
The Planning Shop
555 Bryant Street, #180
Palo Alto CA 94301
650-289-9120 (phone)
rhonda@RhondaOnline.com

Click here to seeThe Planning Shop's company mascot, Cosmo.